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In Roaming Management / Value Added Services

Roaming Campaign Management: Unlock Revenue Growth with Real-Time Roaming Engagement

Mobileum's Roaming Campaign Management empowers operators to boost roaming revenue and enhance customer experience through real-time, multi-channel, contextual messaging.

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Roaming Campaign Management
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Product Overview

What it is...

Contextual Roaming Campaign Engine

Mobileum’s Roaming Campaign Management is a centralized, real-time campaign system that lets telecom operators build and deliver personalized roaming offers to subscribers across SMS, WhatsApp, email, and in-app channels. It uses analytics and subscriber behavior to send the right message at the right moment during the customer’s travel lifecycle.

and why it matters...

Maximize Roaming Revenue & Loyalty

Roaming behavior is complex, and poorly timed or generic promotions result in lost revenue. Mobileum’s Roaming Campaign Management improves campaign efficiency, reduces dependency on IT, and ensures personalized offers are delivered contextually—improving uptake and engagement across all roaming stages.

Industry Challenges

Solving Roaming Revenue Decline with Personalized Campaigns

250622 mobileum operators struggle to reach travelers
  • Operators struggle to reach travelers at the right moment across their journey
250622 mobileum silent roamers remain unengaged
  • Silent roamers remain unengaged due to limited visibility and segmentation
250622 mobileum detecting roaming behaviour across networks
  • Detecting roaming behavior across 2G to 5G networks is complex and fragmented
250622 mobileum campaign execution is slow
  • Campaign execution is slow and siloed, delaying real-time offer delivery
Key Product Features

Multichannel Messaging & Orchestration

  • Supports SMS, WhatsApp, In-App, RCS, and Email delivery
  • Centralized interface to configure and prioritize preferred channels
  • Ensures messages reach users on their most used platforms
  • Branding and rich media support for higher engagement

Real-Time Campaign Triggering Based on Travel Context

  • Detects roaming registration, location change, and travel phases
  • Sends messages at key moments: before travel, arrival, roaming, return
  • Supports 5G SA triggers using SCP or probe-based methods
  • Promotes relevant packs, partner services, travel advisory, or surveys in real time

Advanced Segmentation for Higher Conversion

  • Segments by mobility, device type, usage pattern, language, ARPU
  • Distinguishes between silent data vs. silent voice roamers
  • Supports customer type (prepaid/postpaid, VIP, enterprise, etc.)
  • Enables micro-targeted outreach using CRM and network insights

Engage Travelers with Context-Aware Messaging

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Key Benefits

Key Benefits

250622 mobileum increased revenue

Revenue Growth

Boosts roaming pack adoption with targeted promotions.

250622 mobileum higher engagement

Engagement

Boost

Delivers personalized offers in the right channel at the right time.

250622 mobileum streamlined operations

Streamlined Operations

Reduces IT effort with centralized campaign design and automation.

Product Spotlight

Product Spotlight

250622 mobileum contextual outreach

Contextual Outreach

Delivers promotions at pre-travel, in-travel, and post-travel phases.

250622 mobileum 5G aware campaigns

5G-Aware Campaigns

Supports 5G SA roaming events to trigger welcome or tariff alerts.

250622 mobileum affiliate marketing enablement

Affiliate Marketing Enablement

Promotes travel-related offers from partners to segmented subscribers.

250622 mobileum interactive surveys

Interactive Surveys

Gathers roaming feedback via SMS to enhance future campaigns.

Why Mobileum

  • Global Leader:

    Trusted by 1,000+ operators across 190+ countries

  • Built for Roaming:

    One platform for analytics, steering, and assurance

  • Smarter Roaming Decisions:

    AI detects fraud, optimizes traffic, and enhances QoE

  • Future-Ready Roaming:

    Supports 5G, VoLTE, eSIM, IoT, and beyond

Additional Resources

Additional Resources

Start Engaging Roamers Smarter and Faster

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