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In Data Insights & Monetization / Subscriber & Network Data Monetization

Competitive Intelligence: Unlock Actionable Insights from Telco Data

Mobileum’s Competitive Intelligence turns telco data into monetizable insights, helping digital businesses grow with real-time behavioral and market analytics.

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Competitive Intelligence
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Product Overview

What it is...

Consumer & Market Intelligence for Superapps

Competitive Intelligence is an advanced analytics solution that transforms telco network data into rich, anonymized consumer and market insights. Designed for Communications Service Providers (CSPs), the solution enables data monetization—the process of turning subscriber usage data into revenue by providing insights to third parties—by generating competitive intelligence for superapps (mobile applications offering multiple services like payments, delivery, and banking within a single platform), e-commerce platforms, fintech, ride-hailing, food delivery, and other digital businesses.

and why it matters...

Thrive in a Fiercely Competitive Global Ecosystem

Traditional market research is slow, expensive, and limited. Competitive Intelligence provides fast, detailed, and continuously updated digital intelligence—actionable insight derived from large-scale digital behavior—on user activity, transactions, and trends. With near real-time data updates aggregated daily, digital businesses can refine strategy, optimize operations, and boost market share through timely, tactical decision-making.

Industry Challenges

Traditional Market Research Can’t Keep Up

1
  • Relying on surveys and panels leads to slow, fragmented insights that miss real-time market shifts
2
  • Small sample sizes fail to reflect actual user behavior, making strategic decisions risky and misaligned
3
  • Without behavioral analytics, it’s nearly impossible to track app usage patterns, engagement hotspots, or competitor performance
4
  • Lack of actionable intelligence means operators can't unlock new revenue streams by partnering with superapps and digital platforms
Key Product Features

Granular Behavioral Analytics

Track user behavior across superapps with precise, anonymized network data — from visits and transactions to retention and churn patterns.
  • Measure service usage like ride-hailing, food delivery, payments
  • Compare usage between competing apps
  • Analyze transacting users vs casual users
  • Understand behavior at regional, demographic, and service level
  • Enable app-level optimization and benchmarking

Daily Market Share & Performance Tracking

Get a clear view of your superapp’s competitive standing with fresh, data-backed insights delivered daily.
  • Track app usage and user conversion over time
  • Compare performance by region, product type, or customer segment
  • Monitor competitors’ traction in different service areas
  • Identify high-growth zones or declining engagement pockets
  • Adapt campaigns or promotions with tactical speed

Plug-and-Play Intelligence for Digital Partners

Deliver data in formats tailored to analytics teams in superapps, e-commerce, fintech, and other digital businesses.
  • Output via secure sFTP or API
  • Format options: logs, aggregated logs, structured reports
  • Ready-to-use datasets for BI tools or internal dashboards
  • Easy model updates to track new services or behaviors
  • Transparent process with CSP control

Explore How Telco Data Powers Digital Growth

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Key Benefits

Key Benefits

8

New Revenue Streams

Monetize telco network data by providing insights to superapps, e-commerce, and digital partners.

9

Faster, Smarter Decisions

Deliver daily behavioral and performance insights that traditional research can’t match.

10

Stronger Digital Partnerships

Enable collaboration with digital platforms through scalable, reliable intelligence feeds.

Product Spotlight

Product Spotlight

11

Granular App-Level Insights

Understand how users interact with each service inside a superapp — from ride-hailing to payments and food delivery.

12

Competitive Performance Tracking

Measure daily market share, user activity, and engagement across competing platforms.

13

Data Delivery Built for Partners

Deliver insights in ready-to-use formats for analytics teams, via secure API or sFTP.

14

Low Maintenance, High Impact

Models update as apps and markets evolve — CSPs stay in control, Mobileum handles the complexity.

Why Mobileum

  • Trusted Globally:

    Used by 1,000+ CSPs to unlock data value

  • Built for Telco Data:

    One platform to unify, analyze, and monetize

  • Actionable Intelligence:

    Turn insights into new revenue — fast and in real time

  • Monetize What Matters:

    From 5G to IoT, transform usage into business growth

Additional Resources

Additional Resources

Start Unlocking Revenue with Real-Time Intelligence

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