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In Testing, Assurance & Observability / Experience Assurance with Data Network Analytics

OTT Application Analytics: Monitor App Usage, Detect Anomalies, and Improve QoE

Mobileum’s OTT Application Analytics empowers CSPs to monitor app performance, detect issues in real time, and optimize user experience across networks.

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OTT Application Analytics
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Product Overview

What it is...

Monitor Communication Apps

Mobileum’s OTT Application Analytics gives telecom operators a real-time, multi-dimensional view of popular communication apps like WhatsApp, Telegram, and Signal. It monitors voice and video call quality, usage behavior, and performance KPIs via intuitive dashboards. CSPs can proactively detect issues, analyze trends, and enhance service quality across app sessions.

and why it matters...

Improve App Experience

As OTT communication apps become essential to everyday connectivity, ensuring optimal quality of experience (QoE) is critical. Mobileum’s solution helps operators increase subscriber satisfaction, reduce support costs, and minimize churn by delivering real-time, session-level analytics and actionable performance insights across the network.

Industry Challenges

Addressing Quality & Performance Gaps in OTT Communication

1
  • End-to-end encryption on OTT apps limits traditional network monitoring, making it harder to diagnose and resolve performance issues
2
  • Subscribers expect flawless voice and video performance. Even minor issues with jitter, latency, or MOS scores lead to dissatisfaction and support calls
3
  • Without granular data on individual users, CSPs struggle to prioritize actions, identify high-impact issues, or personalize customer care
4
  • OTT app usage patterns differ by device, OS, and radio access technology (RAT), making it difficult to pinpoint the root cause of performance degradation
Key Product Features

Live & Interactive KPI Monitoring

Monitor KPIs with second-level granularity:
  • Track jitter, delay, packet loss
  • View voice/video MOS over time
  • Compare sessions across geographies

Root Cause Analysis:
  • Drill down to problematic devices, sites, or nodes
  • Filter by app, device, RAT
  • Isolate network elements
  • Correlate device trends with KPIs

Subscriber Care Enhancement

  • Intuitive dashboards with multiple filtering
  • Instant access to individual subscriber data
  • Investigate poor QoE via detailed KPI tracking and session-level logs
  • Reduce average handling time and repeat calls


Network Performance Optimization

    • App-specific monitoring

    • Dynamic dashboards with interactive map

    • Fast and precise troubleshooting

    • Multi-dimensional performance degradation and monitoringroot cause analysis

    • KPIs across devices, locations, and network elements

    • Benchmarks focused on current and past performances

    Drive Better App Experiences with AI-Powered Insights

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    Key Benefits

    Key Benefits

    8

    Faster Resolution

    30% quicker issue resolution time via app-specific and device metrics.

    9

    Lower Churn

    Boost loyalty with QoE transparency across most-used OTT channels.

    10

    Efficient Care

    Reduce complaint calls by 25% via subscriber-level root cause views.

    Product Spotlight

    Product Spotlight

    11

    App Coverage

    WhatsApp coverage with voice/video KPIs.

    12

    Session Insights

    Session-level call quality analysis.

    13

    Multi-Dimensional Filtering

    Location, RAT, device, app filters.

    14

    QoE Correlation

    Correlate network with user experience.

    Why Mobileum

    • Trusted Globally:

      Assuring service quality for 1,000+ CSPs worldwide

    • Full Network Visibility:

      From lab to live, ensure quality across every layer

    • Real-Time Assurance:

      Detect, resolve, and optimize before users notice

    • Smarter Testing at Scale:

      Automate validation across 5G, IoT, eSIM, and roaming

    Take Control of OTT App Quality to Reduce Churn and Boost Loyalty

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