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In Testing, Assurance & Observability / Experience Assurance with Data Network Analytics

Deep Network Analytics: Turn Live Network Data into Actionable Intelligence

Unlock real-time telecom insights with Mobileum’s Deep Network Analytics to enhance network performance, reduce OpEX, and elevate customer experience.

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Deep Network Analytics
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Product Overview

What it is...

Real-Time Telecom Intelligence

Deep Network Analytics (DNA) is Mobileum’s advanced analytics solution designed to transform telecom data into real-time, actionable intelligence. Built with proprietary deep packet inspection and ultra-fast streaming analytics, DNA provides telecom operators with end-to-end visibility across user behavior, application usage, device performance, and service quality. From analyzing video streaming KPIs to pinpointing silent roamers or segmenting marketing audiences, DNA supports a wide range of mission-critical telecom functions.

and why it matters...

Optimize Network KPIs with Live Analytics

Operators face massive complexity across access technologies, user profiles, and connected devices. DNA addresses this by enabling real-time analytics for use cases such as proactive customer care, video QoE optimization, marketing campaign targeting, churn prediction, network planning, and in-event experience monitoring. With the ability to decode over 28,000 applications and track 30,000+ devices, DNA empowers teams to act on insights faster, reduce OPEX, and drive measurable impact across business and network operations.

Industry Challenges

The Hidden Cost of Fragmented Network Insights

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  • Siloed tools and legacy systems limit end-to-end network visibility, delaying decisions and increasing operational costs
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  • Data explosion from 5G, IoT, and apps overwhelms legacy analytics, making real-time monitoring and diagnostics unmanageable
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  • Inconsistent service quality and user experience due to lack of granular, real-time insights across network layers and applications
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  • Missed monetization opportunities as traffic patterns, customer behavior, and usage trends remain hidden in unprocessed data
Key Product Features

Enhance Customer Experience and Network Quality

Monitor service quality and subscriber activity in real time to deliver personalized and reliable user experiences. DNA provides the insights needed to manage application performance, optimize resource allocation, and respond to experience-impacting issues before customers do.
  • Analyze data usage across prepaid, postpaid, VIP, and VVIP segments
  • Detect service degradation across devices, RATs, and geographies
  • Prioritize actions for VIP users experiencing performance issues
  • Streamline customer care with real-time network and device insights

Power Data-Driven Campaigns and Customer Engagement

Leverage DNA’s multi-dimensional subscriber insights to run high-ROI campaigns and micro-segmentation at scale. With dynamic profiling tools, marketing and digital teams can personalize content and promotions based on real-time usage behaviors.
  • Create campaign-ready segments in seconds based on usage patterns
  • Run simulations to test targeting criteria and adjust in real time
  • Deliver relevant offers during peak moments or location-based activity
  • Monetize insights through targeted partnerships and lead generation


Accelerate Decision-Making with Real-Time Analytics

From customer care to network planning, DNA provides a powerful analytics engine that delivers actionable insights in milliseconds. Its high-throughput processing and deep integration across layers turn massive data streams into instant intelligence.

  • Query live user activity with <100ms response time

  • Handle 1 million events per second with streaming aggregation

  • Scale efficiently with 160Gbps throughput per 2U node

  • Integrate with subscriber care, marketing, and CEM systems

See How Deep Network Analytics Transforms Operations

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Key Benefits

Key Benefits

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Smarter Engagement

Deliver hyper-personalized campaigns and services by leveraging real-time behavioral data from across your subscriber base.

9

Faster Resolutions

Equip customer care teams with instant, contextual visibility to resolve issues and reduce average handling time.

10

Real-Time Experience Optimization

Identify and act on video QoE issues, network congestion, and device performance drops before they affect customers.

Product Spotlight

Product Spotlight

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Video QoE Monitoring

Track buffering, stalls, and resolution changes to enhance video streaming quality across your network.

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Micro-Segmentation at Scale

Create behavioral audience segments in under 60 seconds to launch targeted marketing campaigns.

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Real-Time Subscriber Insights

Access up-to-the-moment views of individual subscriber activity for proactive care and complaint resolution.

14

5G Edge Visibility

Monitor enterprise and IoT devices on private or edge networks to ensure consistent connectivity and QoS.

Why Mobileum

  • Trusted Globally:

    Assuring service quality for 1,000+ CSPs worldwide

  • Full Network Visibility:

    From lab to live, ensure quality across every layer

  • Real-Time Assurance:

    Detect, resolve, and optimize before users notice

  • Smarter Testing at Scale:

    Automate validation across 5G, IoT, eSIM, and roaming

Deliver Better Experiences With Real-Time Analytics

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