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In Data Insights & Monetization / Subscriber & Network Data Monetization

User Segmentation & Digital Leads Generator: Turn Subscriber Data into Profitable Campaigns

Boost marketing ROI and monetize telco data with Mobileum’s User Segmentation and Digital Leads Generator – enabling smart targeting and lead generation.

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User Segmentation & Digital Leads Generator
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Product Overview

What it is...

Smarter
Lead Generation

Mobileum's User Segmentation & Digital Leads Generator is a telecom-focused tool that creates precise subscriber segments using behavior, usage, and CRM data. With 120M+ profiles and 4,000 attributes, it boosts campaign accuracy and partner lead generation. It enables subscriber segmentation and data monetization by transforming network insights into targeted marketing and external revenue opportunities.

and why it matters...

Boost Campaign ROI

Telecom marketers must boost ARPU, reduce churn, and optimize campaigns. User Segmentation and Digital Leads Generator accelerates segmentation, delivers real-time targeting, and generates leads for internal or partner use. It enables campaign optimization and ARPU growth by turning insights into personalized offers—cutting time-to-segment from weeks to minutes for smarter, high-impact marketing.

Industry Challenges

Overcome Data-to-Action Gaps in Telco Marketing

1
  • Data is spread across multiple systems —usage, CRM, billing — making it hard to build unified subscriber profiles
2
  • Campaign planning is delayed by manual processes and disconnected tools
3
  • Generic offers fail to convert. Lack of detailed insights leads to flat ARPU
4
  • Valuable subscriber data goes unused due to limited tools for partner activation
Key Product Features

Dynamic Subscriber Profiling

Effortlessly build high-resolution subscriber segments using 4,000+ behavioral, CRM, and billing attributes.
  • Create custom queries with AND/OR logic
  • Define up to 10 dimensions per query
  • Nest criteria up to 5 levels deep
  • Segment by app usage, location, ARPU, device, and more
  • Leverage up to 24 months of historical data

Fast Query Execution

Generate actionable leads from massive datasets in under 60 seconds.
  • Supports over 120M subscriber records
  • Optimized engine with ClickHouse backend
  • Performance maintained even with 4,000 attributes
  • Results can be downloaded for immediate campaign use
  • Enables fast iteration and campaign testing

Partner Data Monetization

Unlock new revenue by generating high-quality leads for merchants, OTTs, and external partners.
  • Identify behavioral patterns aligned with partner needs
  • Export leads with matching criteria instantly
  • Enable telcos to act as data enablers for brands
  • Supports campaign co-creation and performance tracking
  • Optimize channel partnerships through usage analytics

Unlock the Full Power of Subscriber Targeting

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Key Benefits

Key Benefits

8

Higher ROI

Boost campaign returns with better matched segments and faster time-to-market.

9

Data Monetization

Turn subscriber behavior data into revenue by generating leads for partners.

10

Smarter Targeting

Target offers precisely using 4,000+ attributes and subscriber behavior analytics.

Product Spotlight

Product Spotlight

11

Fast Queries

Results in under 60 seconds, even with 120M subs and 4K attributes.

12

Deep Insights

Access 24-month retention with detailed usage, CRM, and billing data.

13

External Monetization

Enable data-driven campaigns with OTTs, brands, and merchants.

14

Campaign Accuracy

Refine and compare segments using flexible nested query logic.

Why Mobileum

  • Trusted Globally:

    Used by 1,000+ CSPs to unlock data value

  • Built for Telco Data:

    One platform to unify, analyze, and monetize

  • Actionable Intelligence:

    Turn insights into new revenue — fast and in real time

  • Monetize What Matters:

    From 5G to IoT, transform usage into business growth

Additional Resources

Additional Resources

Drive Campaign Results with Intelligent Targeting

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