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In Data Insights & Monetization / Subscriber & Network Data Monetization

Household Analytics & Actionable Insights: Unify Household Data to Drive Growth

Unlock unified household-level intelligence across fixed and mobile networks with Mobileum. Drive targeted acquisition and upsell with real-time actionable insights.

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Household Analytics & Actionable Insights
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Product Overview

What it is...

Unified Household Insights

Mobileum's Household Analytics & Actionable Insights provides Communications Service Providers (CSPs) with a unified household view—grouping all devices connected to a single fixed broadband circuit, regardless of mobile provider—of subscriber behavior across fixed and mobile networks. Using advanced device matching technology to identify and correlate devices across both network types, CSPs can accurately detect usage patterns and even competitor SIMs, enabling targeted acquisition, cross-sell, and upsell campaigns at the household level.

and why it matters...

Actionable Household Targeting

Traditional subscriber data is siloed and incomplete. Household Analytics & Actionable Insights bridges the gap, enabling CSPs to launch targeted acquisition campaigns—marketing initiatives aimed at attracting new customers or devices—by revealing mobile devices using competitors’ SIMs on their broadband. This visibility helps increase ARPU (Average Revenue Per User), grow market share, and reduce churn through informed, data-driven marketing.

Industry Challenges

Disconnected Subscriber Views Limit Campaign ROI

1
  • Data silos across fixed and mobile networks prevent operators from understanding the full household picture. Without a unified view, targeting is incomplete and inefficient
2
  • When competitor SIMs go undetected on your broadband, you miss out on high-value acquisition chances—leaving revenue on the table
3
  • Generic, one-size-fits-all offers fail to engage. Without behavioral insights, marketing efforts lack precision and underperform at the household level
4
  • Manual processes and outdated dashboards delay decision-making. Fast-moving markets require real-time intelligence to plan and execute data-driven campaigns
Key Product Features

Household-Level Device Matching

Identify and link every connected device — mobile, IoT, or WiFi-only — at the household level.
  • Detect SIM-equipped devices on fixed broadband
  • Distinguish between devices using your SIM vs. competitor SIM
  • Include smart TVs, laptops, and IoT with no SIM
  • Create persistent household-level insights for targeting
  • Enable bundling and multi-service marketing strategies

Granular Household Dashboards

Visualize connected device distribution and potential acquisition targets in each home.
  • Access a monthly overview of SIM-equipped devices per household
  • View volume, SIM status, and device types (Red/Blue/Grey)
  • Export .csv files for targeted campaigns
  • Spot homes with high potential for upsell or competitor take-over
  • Use color-coded insights to prioritize actions

Smart Campaign Activation

Turn data into action by identifying ideal households for upsell, cross-sell, or acquisition.
  • Detect non-subscriber devices and design personalized offers
  • Link CRM and DNA data for better targeting
  • Trigger acquisition or bundling campaigns
  • Enable precise segment targeting for product pushes
  • Monitor and adjust campaign performance by household

Explore the Full Power of Household Insights

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Key Benefits

Key Benefits

8

Boost Acquisition

Identify non-subscriber devices on your network and convert them into new customers.

9

Cross-Network View

Get a unified view of household activity across fixed and mobile networks.

10

Campaign Efficiency

Increase campaign ROI with precise, household-level segmentation.

Product Spotlight

Product Spotlight

11

Full Coverage

Map all connected devices — even those with no SIM — per household.

12

Competitor Targeting

Spot competitor SIMs in your network and trigger acquisition.

13

Actionable Exports

Export household-level lists for campaign activation.

14

Privacy Built-In

Leverage Crypto-ID to protect subscriber data while enabling marketing.

Why Mobileum

  • Trusted Globally:

    Used by 1,000+ CSPs to unlock data value

  • Built for Telco Data:

    One platform to unify, analyze, and monetize

  • Actionable Intelligence:

    Turn insights into new revenue — fast and in real time

  • Monetize What Matters:

    From 5G to IoT, transform usage into business growth

Additional Resources

Additional Resources

Start Targeting the Right Households with Confidence

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