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In Data Insights & Monetization / Subscriber & Network Data Monetization

Subscriber Churn Prevention: Stop Churn Before It Happens – With AI-Powered Precision

Reduce subscriber churn and increase retention with Mobileum’s Churn Prevention. Use AI-powered insights to predict churn risk and drive timely, targeted actions that protect your revenue.

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Subscriber Churn Prevention
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Product Overview

What it is...

Machine Learning for Subscriber Retention

Churn prevention identifies which users are likely to churn before they actually do. Using machine learning models tuned to each operator's network and subscriber behavior, it calculates churn probability scores for every individual user. These insights feed directly into your campaign systems to power timely, targeted retention campaigns and upsell actions.

and why it matters...

Proactive Retention Starts with Prediction

Customer churn drains revenue and increases acquisition costs. Churn prevention gives telcos the foresight to act before subscribers leave — using signals like inactivity, competitor browsing, or poor quality of experience to trigger precise, data-backed interventions. It improves QoS (Quality of Service) and network performance experience, like video buffering or dropped sessions, thus increasing subscriber tenure, i.e. the length of time a user stays active with the operator.

Industry Challenges

You Can’t Fix Churn After It Happens

1
  • Operators struggle to retain users amid growing competition and declining brand loyalty
2
  • Traditional tools don’t provide churn risk visibility at the subscriber level, making interventions too generic to be effective
3
  • Most churn models rely only on usage metrics, missing key signals like quality of service degradation, competitor browsing, or inactivity
4
  • Manual processes and lagging analytics lead to slow responses, allowing high-risk subscribers to churn before action is taken
Key Product Features

Subscriber-Level Churn Risk Scoring

Get weekly churn probability scores for every individual in your base — and take immediate action.
  • Access churn scores via dashboard or .csv export
  • Review key predictive KPIs like QoS, activity gaps, and competitor site visits
  • Segment subscribers by churn risk level (low, medium, high, very high)
  • Feed scores directly into campaign engines
  • Track how scores evolve week over week

Machine Learning Models Tuned to Your Network

Leverage churn prediction models customized to your subscriber base, network behavior, and prepaid/postpaid dynamics.
  • Over 85 features per subscriber
  • Models trained on 12 weeks of digital activity
  • Weekly prediction cycles for fresh insights
  • Separated model tuning for prepaid and postpaid users
  • Inputs include QoS, inactivity, usage volume, and CRM (optional)

Campaign-Ready Retention Lists

Turn churn predictions into high-impact retention and upsell campaigns — automatically.
  • Export churner segments for targeted action
  • Sync lists with your campaign management platform
  • Monitor retention impact across loyalty and QoS
  • Use insights for up-selling low-risk subscribers
  • Align with Mobileum’s Explorer or Tracing tools for added visibility

Get the Full Breakdown of Predictive Churn Prevention

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Key Benefits

Key Benefits

8

Reduce Churn Proactively

Predict churn before it happens using weekly subscriber-level scoring.

9

Trigger Smart Campaigns

Use predictive scores to engage the right users with the right offers — at the right time.

10

Upsell to Loyal Subscribers

Identify subscribers with low churn risk and create revenue-driving campaigns just for them.

Product Spotlight

Product Spotlight

11

Individual Churn Scoring

Weekly churn probability per subscriber based on usage, inactivity, QoS, and competitive signals.

12

Custom ML Models

Models tuned to prepaid/postpaid segments and network behavior — delivering >80% accuracy.

13

Retention & Upsell Campaign Triggers

Target churners with win-back offers or upsell loyal users based on SCP segmentations.

14

Campaign System Integration

Plug scores and segments directly into your campaign engine for immediate execution.

Why Mobileum

  • Trusted Globally:

    Used by 1,000+ CSPs to unlock data value

  • Built for Telco Data:

    One platform to unify, analyze, and monetize

  • Actionable Intelligence:

    Turn insights into new revenue — fast and in real time

  • Monetize What Matters:

    From 5G to IoT, transform usage into business growth

Additional Resources

Additional Resources

Ready to Predict and Prevent Churn?

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