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In Testing, Assurance & Observability / Experience Assurance with Data Network Analytics

Video Streaming Analytics: Enhance QoE with Live Data Insights

Mobileum’s Video Streaming Analytics uses live data to optimize video QoE. Improve satisfaction, reduce churn, and boost performance.

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Video Streaming Analytics
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Product Overview

What it is...

Encrypted Video QoE Insights

Mobileum’s Video Streaming Analytics empowers telecom operators to optimize video Quality of Experience (QoE) — even for encrypted streams. It analyzes KPIs like stalling frequency, bitrate changes, and buffering events in real time. Using the Video Mean Opinion Score (vMOS), it delivers a unified performance rating across devices, locations, and access types.

and why it matters...

Reduce Churn, Boost Engagement

Over 70% of mobile data traffic is video, and users expect flawless playback. When video quality drops, satisfaction declines, and churn risk increases. Mobileum’s platform equips operators with session-level intelligence, pinpointing issues by device, cell, or network segment. The result? Fewer complaints, faster fixes, and improved ARPU.

Industry Challenges

Solving QoE Challenges in Encrypted Video Streams

1
  • Traditional monitoring tools can’t extract quality metrics from encrypted video, leaving blind spots in user experience data
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  • Video already represents 74% of mobile data traffic—and users expect instant, buffer-free access across all devices
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  • Buffering, resolution drops, and lag contribute to churn rates up to 25% higher for video-heavy users
4
  • Without device-level and location-specific insights, engineering teams struggle to diagnose and resolve video issues efficiently
Key Product Features

vMOS Quality Score

Video Mean Opinion Score (vMOS) provides an objective assessment of video session QoE.
  • Measures QoE from encrypted video KPIs
  • Aggregates resolution, stalling, and buffering events
  • Classifies experience from Bad to Excellent
  • vMOS applies across RATs and device types

Network & Device Insights

Live Network Intelligence:
  • Identify and fix congestion hotspots.
  • Optimize streaming performance by time and location.

Device Performance Insights:
  • Detect underperforming device models.
  • Adjust promotions based on streaming quality.


Multi-Dimensional Insights

    • Time Range:
      Last 24 hours up to 3-5 months historically.

    • Time Granularity:
      30-minute  / 1-day granularity.

    • Dimensions:
      RAT, location, CN element, device, subscriber.

    • Key Metrics and KPIs:
      Throughput, volume, latency, resolution, vMOS, Stalling.

    • Application:
      YouTube, Netflix, Facebook, Instagram, Tik Tok.

    Explore How to Improve Encrypted Video QoE

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    Key Benefits

    Key Benefits

    8

    Boost QoE

    Track vMOS, detect device performance, improve troubleshooting.

    9

    Improve Efficiency

    Optimize capacity with data on resolution shifts and stalling.

    10

    Target Investments

    Prioritize expansions using location-based congestion insights.

    Product Spotlight

    Product Spotlight

    11

    Machine Learning

    Adaptive models extract encrypted KPIs.

    12

    Custom Dashboards

    Track by RAT, location, or device.

    13

    Live Monitoring

    Insights updated every 30 minutes.

    14

    vMOS Standard

    Universal metric for QoE benchmarking.

    Why Mobileum

    • Trusted Globally:

      Assuring service quality for 1,000+ CSPs worldwide

    • Full Network Visibility:

      From lab to live, ensure quality across every layer

    • Real-Time Assurance:

      Detect, resolve, and optimize before users notice

    • Smarter Testing at Scale:

      Automate validation across 5G, IoT, eSIM, and roaming

    Enhance Streaming Experience with Real-Time Analytics

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