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In Solutions / Enterprise Vertical Opportunities

OTT & SuperApps: Optimize App Performance, Subscriber Intelligence and Growth

Mobileum empowers OTT platforms and SuperApps with real-time insights into user behavior, digital experience performance, and competitive benchmarks.

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OTTs & Super Apps
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Industry Challenges

Unlocking Growth in a Hyper-Competitive Digital World

1

Rising User Expectations: Over 30% of users churn after a single poor experience — yet most platforms lack real-time visibility to detect and fix performance issues

2

Privacy & Encryption Barriers: End-to-end encryption and privacy laws limit traditional monitoring, making behavioral insight harder to capture and act on

3

Complex Multi-Service Journeys: SuperApps bundle diverse services, creating fragmented user paths that are tough to track, optimize, or benchmark

Solution Overview

AI-Powered Experience Intelligence for Next Generation Digital Platforms

Mobileum brings together telecom-grade analytics and AI-driven experience intelligence to help OTTs, SuperApps, and digital platforms to decode user engagement, optimize experience, and drive loyalty and unlock sustainable growth.

Key Capabilities

  • SuperApps Intelligence: Track daily user behavior across services like ride-hailing, delivery, and payments to enable precise targeting and engagement
  • Video Streaming Analytics (VSA): Monitor real-time QoE with metrics like MOS, resolution, and buffering across all devices and networks
  • Churn & Retention Modeling: Predict churn risk and re-engagement potential using usage and network behavior data
  • Penetration Testing Suite: Simulate signaling attacks aligned with GSMA CAT1–CAT3 threat models
  • Privacy-Safe Intelligence: Extract behavioral insights while ensuring GDPR compliance through Crypto-ID encryption and access controls
Business Outcomes

Business Outcomes

5

Enhance Experience & Retention

Identify performance issues in real time and predict churn with AI — keeping users engaged and loyal.

6

Gain Competitive Advantage

Benchmark usage, retention, and market share across services, segments, and regions to guide strategy.

7

Accelerate Growth & Monetization

Leverage behavioral and network insights to optimize campaigns, target high-value users, and support smart investments.

Your Transformation Journey

Mobileum empowers OTTs and SuperApps to move beyond static retrospective analysis to dynamic, AI-driven intelligence — enabling real-time behavioral analytics, predictive churn modeling, and network-wide experience optimization.

8

Why Mobileum

  • Global Leader:

    Trusted by 1,000+ operators across 190+ countries

  • All-in-One Intelligence:

    Unifies data to turn insights into real-time actions

  • Proven AI Performance:

    Purpose-built AI to detect threats and boost performance

  • Ready for What’s Next:

    Powering 5G, IoT, and new revenue streams

Turn Real-Time Insights Into Real-World Digital Success

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