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In Data Insights & Monetization / Subscriber & Network Data Monetization

Intelligent Subscriber Campaign Triggering: Activate Real-Time Campaigns with Behavioral Precision

Mobileum’s Intelligent Subscriber Campaign Triggering empowers telecom operators to deliver hyper-targeted offers at peak engagement moments using real-time behavioral insights.

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Intelligent Subscriber Campaign Triggering
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Product Overview

What it is...

Real-Time Trigger-Based Marketing

Mobileum's Intelligent Subscriber Campaign Triggering allows telecom marketers to launch highly targeted campaigns based on live subscriber behavior. Whether it’s streaming a video, roaming silently, or experiencing a dropped call — the system detects it instantly and sends triggers to the campaign management system to launch upsell, retention, or partner offers with precision.

and why it matters...

Engage Subscribers at the Right Moment

Customers ignore generic messages, but they respond when offers match their real-time activity. Intelligent Subscriber Campaign Triggering lets CSPs deliver messages in context — improving conversion, reducing churn, and boosting ROI without wasting marketing resources.

Industry Challenges

Your Campaigns Deserve Better Than Bulk Messaging

1
  • Generic blasts don’t work. Without real-time context, your messages arrive too late — missing the moment of intent and wasting marketing budget
2
  • Dropped calls, slow connections, and poor quality of experience (QoE) push customers away. Without instant detection and response, you lose them before you can react
3
  • You can’t afford to wait. If you’re not acting on real-time indicators like streaming, roaming, or high data usage, you’re leaving revenue on the table
4
  • Manual workflows slow everything down. Without automation, your teams can’t keep pace — and valuable triggers are lost
Key Product Features

Multi-Dimensional Triggering Engine

Define complex rules based on subscriber behavior, quality, usage, location, and more — and let the system act instantly.
  • Combine dimensions like app, device, city, POI, domain
  • Choose between 5- and 30-minute trigger windows
  • Detect events like roaming, voice drops, and low QoE
  • Whitelist or blacklist subscribers for precision targeting
  • Handle up to 5,000 trigger events per second

Seamless Campaign System Integration

Intelligent Subscriber Campaign Triggering connects directly to your campaign management system, automating the flow from behavior detection to campaign activation.
  • Supports HTTP, HTTPS, TCP, and local file delivery
  • Output formats: JSON, SOAP, HTTP_GET, CSV
  • Easy to configure with existing CMS platforms
  • Delivers context-rich subscriber data securely
  • Triggers execute instantly when conditions are met

Retention & Upsell in Real Time

Trigger campaigns to prevent churn or drive conversions the second user behavior indicates risk or interest.
  • Detect dropped calls, low QoE, or competitor activity
  • Trigger retention messages to at-risk subscribers
  • Promote bundles during peak streaming or gaming use
  • Identify and act on silent roamers instantly
  • Boost conversion and ARPU without manual segmentation

Discover How Real-Time Campaigns Take Off

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Key Benefits

Key Benefits

8

Higher Campaign ROI

Engage subscribers when they’re most likely to respond — no wasted impressions, just conversions.

9

Automated Retention & Acquisition

Launch timely retention offers or partner campaigns based on real user behavior, not assumptions.

10

Instant Activation, Zero Lag

Push up to 5,000 triggers per second directly to your CMS for live campaign delivery.

Product Spotlight

Product Spotlight

11

High-Speed Detection

Send up to 5,000 triggers per second across massive subscriber bases.

12

Advanced Targeting Criteria

Create rich trigger rules using app, device, location, QoE, and more.

13

Flexible System Integration

Plug directly into any campaign system via HTTP, SOAP, JSON, or CSV.

14

Behavior-Driven Retention

Trigger retention offers for users with poor QoE or dropped calls.

Why Mobileum

  • Trusted Globally:

    Used by 1,000+ CSPs to unlock data value

  • Built for Telco Data:

    One platform to unify, analyze, and monetize

  • Actionable Intelligence:

    Turn insights into new revenue — fast and in real time

  • Monetize What Matters:

    From 5G to IoT, transform usage into business growth

Additional Resources

Additional Resources

Start Boosting Conversions with Intelligent Triggers

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