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Intelligent Triggers

24/7 real-time analytics of individual subscriber digital activity and experience

Campaign subscribers at the right moment

Do you have the capability to send contextually relevant messages to the right audience, at the right time?

Consumers are overwhelmed by the attention they are receiving and the noise they are exposed to. Grabbing their attention required surgically crafted targeting and messaging. Intelligent Triggers enables Communications Service Providers (CSPs) marketing and campaign teams to capitalize on subscriber activity in real-time.

Intelligent Triggers offers 24/7 real-time detection of individual subscriber digital activity and experience. Triggers are sent when criteria are met, automatically activating the right campaigns for the right audience at moments that matter.
Campaign subscribers at the right moment

Capitalize on subscriber activity in real-time

Directly integrated to the Campaign Management System (CMS), Intelligent Triggers allows you to send contextually relevant messages, by automatically activating campaigns to up-sell or cross-sell data packages at the right moment, based on real-time subscribers’ online behavior and location.

The solution also enables you to monetize your data, by performing customer acquisition campaigns for external partners, and to automatically activate retention campaigns to reduce churn, by identifying and targeting subscribers who experience dropped calls, substandard quality of experience (QoE), or are interested in competitor products.

With Mobileum Intelligent Triggers, you can proactively engage with VVIPs customers with a decreased QoE, by monitoring the experience they receive, overall and for key applications.
Capitalize on subscriber activity in real-time
 

Increase revenues with Intelligent Triggers

As Intelligent Triggers continuously analyzes individual subscriber digital activity and experience to activate, in real-time, the right campaign for the right customer, it will allow you to sharpen targeting and:
  • Increase customer acquisition and conversion rates.
  • Achieve higher ROI for promotional initiatives and campaigns.
  • Monetize data by acquiring customers for partners.
  • Reduce churn by proactively engaging customers with reduced QoS/QoE.
Increase revenues with Intelligent Triggers

Intelligent Triggers Datasheet

Learn more how Mobileum helps CSPs capitalize on 24/7 real-time analytics of individual subscriber digital activity and experience.
Download Datasheet

True real-time analytics

Intelligent Triggers leverages Mobileum evolved Deep Packet Inspection (DPI) and augmented signatures intelligence technologies, that can detect and classify >28K applications and components, including localized signatures for each country and market, and >30K models of devices. With high throughput, Intelligent Triggers can send up to 5,000 triggers per second.

Intelligent Triggers comprises of 5 Triggers types:
  • Data Usage, to target relevant customers for up-selling, cross-selling, and acquisition campaigns;
  • Voice Dropped Calls, to proactively engage with subscribers who experienced dropped calls to reduce churn;
  • Data Silent Roamers, to promote roaming packages and capture roaming revenues;
  • Application Quality of Service (QoS), to engage timely with subscribers who experienced poor QoS while using key applications;
  • Overall Subscriber Quality of Experience (QoE), to proactively address customers with poor QoE.
True real-time analytics

The 6 key benefits CSPs can get from
Intelligent Triggers 

Send contextually relevant messages
by automatically activating campaigns to up-sell data packages at the right moment, based on real-time subscribers' online behavior.
Automatically activate retention campaigns to reduce churn
by identifying and targeting subscribers who experience dropped calls, substandard quality of experience (QoE), or are interested in competitor products.
Proactively engage with VVIPs customers with a decreased QoE
by monitoring the experience they receive, overall and for key applications.
Capture roaming revenue
by promoting roaming packages to silent data roamers.
Increase revenues
by achieving higher ROI for promotional initiatives and campaigns.
Monetize your data
by performing customer acquisition campaigns for external partners.