Intelligent Roaming Subscriber Engagement

Increase roaming usage and revenues by identifying, segmenting and targeting roaming subscribers with the right offers at the right time.

  • Rich Micro-Segmentation

    Contextual campaign by micro-segmenting roamers using insights from multiple data sources

  • Multi-Channel Engagement

    Support for SMS, USSD, Flash, Email, Bespoke Application, ROVNG Travel App.

  • Analyze Campaign Effectiveness

    Measure campaign effectiveness by requesting feedback from subscribers post travel

  • Closed Loop Cycle

    Seamless integration with Mobileum's Silent Roamer Analytics and RoamWallet products

  • Intelligent Messaging

    Intuitive Rule Engine for defining messaging scenarios using multiple dimensions (persona, device, location) as filters

Product Overview

iCampaign is an intelligent campaign management solution which enables you to dynamically segment and deliver highly effective, multi-channel, promotional messages to roamers.

Its multi-dimensional, micro-segmentation capabilities allows marketing departments and roaming managers to deliver interactive, targeted campaigns to roaming subscribers thereby increasing roaming adoption rates and revenue and helping to deliver on wholesale roaming commitments.

Seamless integration with Mobileum’s Silent Roamer Analytics and RoamWallet products allows a real closed loop scenario stretching from pre-travel to post-purchase.

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