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International Voice SMS with Smart Communications, Inc. opens up Low-cost mobile communication to Global Pinoys in Saudi Arabia and Kuwait 06 March, 2007 San Jose, CA : Leading global roaming and mobile connectivity expert Roamware is launching its first International Voice Short Message Service (SMS) in partnership with Smart Communications, Inc. (SMART), the Philippines' leading wireless services provider. The service will enable Filipinos who are working away from their country to send low-cost Voice SMS from their mobiles, dramatically cutting the cost of communicating with friends, family and business colleagues back in the Philippines. "The successful installation of Roamware's International Voice SMS with SMART is our first implementation of its kind anywhere in the world and highlights our commitment to develop and roll out innovative technology that helps increase average revenue per user (ARPU) for operators while increasing value for consumers," said Bobby Srinivasan, Roamware's Chief Executive Officer. "Filipino overseas workers in Saudi Arabia and Kuwait will now be able to send and exchange voice messages with family back home who are on the Smart network, at a fraction of the cost of making a conventional mobile call." "The ability to send and receive Voice SMS across international destinations is of huge interest to our mobile subscribers who are on holiday or living and working abroad as it represents the cheapest way to make voice communications on a mobile," said Danilo J. Mojica, SMART Wireless Consumer Division head. "Until recently, our mobile users used SMS as the primary means of communication over the network because it is cheaper than voice or Multimedia Messaging Service (MMS)." SMART subscribers will be able to send a Voice SMS by calling a short code and leaving a voice message and the recipient's international number. An SMS notification is then sent to the recipient containing a number which the recipient calls to listen to the message. The service is initially available to all Smart subscribers based in the Philippines with relatives, family and friends in Saudi Arabia and Kuwait. Roamware's International Voice SMS presents operators like SMART with a way to increase use of voice and SMS data services leading to increased ARPU at a time when SMS price erosion is running at over 20% a year, with MMS prices also being cut by 10% a year. Unlike MMS, Voice SMS works across all handsets and provides operators with a value-added service (VAS) which is as non-intrusive as SMS, easy to use and appeals to the mass market. Voice SMS enables mobile users to verbalise emotions and expressions not possible in standard SMS and also provides a low-cost way to communicate without having to engage in a full conversation. Voice SMS is not limited by device language capability and transcends any literacy barrier by allowing people who cannot read or write to send and receive verbal messages using their mobiles. Today, International SMS and cheap international direct dialling (IDD) products generate high revenues as mobile communication helps people keep in touch when they are away from their home country. Roamware's Interconnect network enables routing and delivery of Voice SMS to international destinations and allows operators to launch services instantly without having to negotiate arrangements with foreign operators or invest in termination infrastructure in participating countries. International Voice SMS Features
About Smart Communications, Inc. Smart
Communications, Inc. is the Philippines' leading wireless services
provider with 22.9 million subscribers on its GSM network as of
end-September 2006. Of the total subscriber base served, 16.5 million
are under the brands Smart Buddy, Smart Gold, addict mobile, addict
mobile prepaid, Smart Infinity, Smart Kid, Smart Kid Prepaid and Smart
ACeS. The remaining 6.4 million are serviced through its subsidiary,
Pilipino Telephone Corp., under the GSM brand Talk 'N Text. Since
launching its GSM service in 1999, SMART has introduced world-first
wireless data services, including mobile commerce services such as
Smart Money, Smart Load and Smart Padala. SMART is a wholly owned
subsidiary of the Philippines ' leading telecommunications carrier, the
Philippine Long Distance Telephone Company.
About Roamware Founded
in 2001, Roamware is the leading and fastest-growing global roaming
solutions provider, servicing more than 250 networks (one in three GSM
networks globally) across 100 countries and more than 700 million
mobile consumers. ### |
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