WHY TELECOM OPERATORS NEED PRICING AND BUNDLING STRATEGY

By 2019, the world will have 11.5 billion mobile-connected devices*. As devices proliferate and subscribers increase their consumption of telecom services, telecom operators will have to differentiate themselves to stay competitive across emerging, mature and saturated markets. Telecom is witnessing the death of the one-size-fits-all campaign. Operators need to be able to contextually offer competitively priced custom bundles and manage the user experience through the lifecycle of the bundle. Further, they need to be able to dynamically segment the subscribers to identify candidate subscribers for the plan. The roaming environment, stimulated as it is by the rise of the traveler, demands hyperactive strategy to cleave through the saturation. Mobileum gives operators the means to achieve a comprehensive understanding of consumption behaviours so that they can offer services and products that meet diverse subscriber needs

HOW MOBILEUM ENABLES DYNAMIC PACKAGING

Mobileum Pricing and Bundling gives operators flexible, highly user-friendly tools to stimulate, model, launch, monitor and analyze price packs and bundling. Mobileum Pricing and Bundling enables operators to create, market, monitor and analyze the performance of price plans. Operators can achieve dynamic segmentation and deduce the context in real-time to differentiate and time the offers appropriately

HOW EFFECTIVE PRICING STRATEGY IMPACTS CUSTOMER EXPERIENCE

Telecom operators need to go beyond the price paradigm to differentiate by service innovation and enhance user experience to gain competitive edge. Subscribers are discerning in their choices and are increasingly favoring services and products that are tailor-made to their unique patterns of consumption. The traditional focus on the top tier consumer has changed to include the vast monetizable segments that make up the bulk of the market. For operators to effectively manage churn and transform these segments into high-value consumers, they must be able to offer customized experiences shaped by enticing, incentivized pricing and bundling strategies. Mobileum Pricing and Bundling has multi-criteria plans based on segment (who), location (where), time (when), Radio Access Type (RAT), device, APN, traffic type and application that help create the complete context required by operators to define flexible pricing and bundling offers

ACTION SYSTEMS THAT POWER MOBILEUM PRICING AND BUNDLING